Tuesday, March 30, 2021

BrandPost: SD-WAN is a Revenue-Generator for Retail

Anyone who has ever worked in retail is familiar with the saying "the customer is always right". And in today's omnichannel retail environment, it might be more accurate to say, "the customer always has choices." Because there are so many options available for consumers to interact with retailers today, the implications of not delivering consistent, secure, “always on” experiences are more profound than ever.

Customers interact via online and digital channels with retail businesses every day; whether making purchases, browsing inventory, or checking on the status of an order. And the moment a business’ website or mobile-app isn't available, or the experience is degraded, that customer may simply move on. As a retailer, if you aren’t providing a consistent experience, the customer can easily go somewhere else that is. This lost revenue may only be for a single purchase –or—you may have lost a long-term customer due to just a single bad experience. In this era of abundant options, “inherent loyalty” isn’t as much of a reality and with the propensity for consumers to let others know about their experiences through social channels, your brand’s reputation may be on the line.

To read this article in full, please click here

Thanks to Brand Post (see source)

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