Tuesday, February 4, 2020

BrandPost: Have it Your Way with Silver Peak

If Wendy’s, Burger King and McDonald’s can find a way to make it clear how they are different despite each offering hamburgers and french fries, why is it, five years into the hottest networking disruption in decades, companies are having so much trouble differentiating their SD-WAN products? (And, before anyone jumps in regarding their menu, yes, I realize the menu of these fast food giants has greatly evolved over the years, but the food with which they made their mark remains burgers and fries.) 

I understand that there are now 60+ vendors offering SD-WAN-like products, but even before the market exploded in terms of providers and adoption, even the top five vendors’ messages are the equivalent of a vanilla milkshake. When asked about some of our biggest challenges as a company and as an industry, I typically talk about the need to do some SD-WAN washing. In fact, I often share the story of how I attended a presentation at a conference and as I was sitting there, I closed my eyes and listened closely. My takeaway from the 60-minute discussion: “Wow, if I didn’t already know which vendor was presenting, I couldn’t tell who it was – everyone sounded alike.” 

To read this article in full, please click here


Thanks to Brand Post (see source)

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