Tuesday, October 8, 2019

The Cost of Disruptiveness and Guerrilla Marketing

A Docker networking rant coming from my good friend Marko Milivojević triggered a severe case of Deja-Moo, resulting in a flood of unpleasant memories caused by too-successful “disruptive” IT vendors.

Before moving on, please note that the following observations were made from my outsider perspective. If I got something badly wrong, please correct me in a comment.

Imagine you’re working for a startup creating a cool new product in the IT infrastructure space (if you have an oversized ego you would call yourself “disruptive thought leader” on your LinkedIn profile) but nobody is taking you seriously. How about some guerrilla warfare: advertising your product to people who hate the IT operations (today we’d call that Shadow IT).

Read more ...
Thanks to Ivan Pepelnjak (see source)

No comments:

Post a Comment