Friday, October 6, 2017

The websites which South Africans love the most

Effective Measure has released its website traffic statistics for September 2017, which show that News24 is the most popular website in South Africa.

Effective Measure is the official traffic measurement partner of the IAB South Africa and provides accurate traffic and demographics statistics for SA's top websites.

News24 attracted 5.7 million unique South African browsers last month, edging out Gumtree – which had just under 5.6 million.

The table below shows the top websites, based on South African unique browsers. Only IAB-affiliated websites running Effective Measure's tracking code are included in the table.

A comprehensive look at South Africa's websites and their visitor numbers is available here: South African Internet Map.

Biggest South African Websites
WebsiteUnique SA BrowsersPage Views
news24.com5 739 00563 273 584
gumtree.co.za5 573 901131 400 374
timeslive.co.za3 411 35419 541 433
iol.co.za3 236 46617 454 450
msn.com2 858 03542 801 148
ewn.co.za2 544 27615 731 286
dstv.com1 879 81318 162 185
mybroadband.co.za1 874 4167 480 219
autotrader.co.za1 708 46853 742 163
channel24.co.za1 616 2205 395 209

Top online publishers in South Africa

Effective Measure also tracks statistics for online publishers, showing the total reach of a publisher's websites.

The table below shows the top online publishers in South Africa, ranked according to local readership.

Biggest South African Online Publishers
PublisherUnique SA BrowsersPage Views
24.com14 553 813350 461 248
Times Media LIVE5 678 12347 446 036
Gumtree5 573 901131 400 374
Caxton Digital4 746 19328 306 581
Kagiso Media Limited4 335 78960 239 418
Independent Online3 610 52320 387 789
DStv Digital Media3 196 26159 123 155
Primedia Broadcasting3 038 74117 895 100
MyBroadband2 510 3259 732 724
Sabido1 800 19011 415 232

Now read: South Africa's top 10 technology websites in 2017

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