Wednesday, October 11, 2017

Microsoft's Windows Phone is Officially Dead -

While Microsoft's Windows Phone has been on life support for several years now, the company this week formally acknowledged the death of the marginally-popular handset. Speaking on Twitter, Microsoft's corporate VP for Windows, Joe Belfiore, acknowledged that while Microsoft would continue to release security updates for the platform (for now), the company is no longer actively trying to improve the platform. Nor will the company be releasing any new hardware iterations of the struggling device.

"Of course we'll continue to support the platform.. bug fixes, security updates, etc," said Belfiore. "But building new features/hw aren't the focus."

Microsoft's CEO announced in 2015 that the company was already scaling back its smartphone ambitions after lukewarm sales for the devices. And during the recent Windows 10 Fall Creators Update development phase, it was similarly made clear that mobile is no longer a serious focus for the Redmond-based giant. And while the company laid off hundreds in its mobile division last year, and Bill Gates switched to Android -- the company had yet to formally acknowledge the obvious.

So what's Microsoft's focus now?

Obviously the company will continue to nurse its desktop, enterprise and cloud platforms, while hoping to avoid the stale fate of companies like IBM, which has suffered through 19 consecutive quarters of declining revenues. Mobile will remain a focus for Microsoft though: the company's Edge browser is making its way to iOS and Android, and Microsoft continues to work on a number of apps for both platforms. The company also recently released its own launcher for Android.

Microsoft's foray into throwing cash at trying to challenge Google and Apple on the mobile hardware front, however, appears to be at a very definitive end.

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