Wednesday, October 4, 2017

Comcast Xfinity Wireless Has Just 200,000 Users So Far -

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Comcast's foray into the wireless industry is off to a fairly tepid start. Bloomberg notes that after launching back in May, Comcast's Xfinity wireless service has just 200,000 subscribers so far -- a tally that's not particularly impressive for a company with 22.5 million TV subscribers and 25.1 million broadband customers. That said, while Comcast did launch the service back in May, the company didn't technically make the service available to all customers until last August.

XFinity wireless piggybacks on Comcast's footprint of 18 million Wi-Fi hotspots, but uses Verizon s cellular network as a backup.

Comcast's service offers existing triple play customers wireless phone service for $45 per line for unlimited (users get throttled to 1.5 Mbps after 20 GB) data, text and voice. This same service is $65 per month if users only subscribe to Comcast broadband service, making it abundantly clear that Comcast's primary goal with the effort is to upsell users to additional services.

Comcast is also offering an option where users can pay $12 per GB of cellular data across all lines on an account. Under this option, Comcast took a page from other providers' playbooks, and will allow users to only pay for what they use. Comcast says folks in a single home can mix and match unlimited and per gig plans, and switch between the options without penalty.

At launch, many analysts and reporters told me they were somewhat underwhelmed with the effort Comcast showed in pushing this new service, which seems more aimed at upselling existing customers than seriously disrupting the wireless sector. T-mobile CEO John Legere earlier this year mocked Comcast and Charter's collaborative MVNO-esque wireless efforts, predicting that the companies would ultimately be forced to more seriously compete in the space -- either by building out their own networks or acquiring a wireless provider.

And while 200,000 subscribers isn't nothing, it's little more than a blip on the radar to any of the major four wireless carriers currently competing in the space.
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